CAREER OVERVIEW
I have greatly enhanced the companies I have worked for with social media campaigns, and other digital media, creating a greater presence and spreading the company ethos. I adapt very well to new surroundings, previously undertaking a sales role, and breaking a company sales record within a few months. With most of my working life has been based on performance goals, I am swift to act on any new direction or task that will need to be achieved. I have also previously owned small businesses which I enjoyed operating and being responsible for the day to day operation.
Working as a photographer for many years, shooting commercial images, public relation shoots, advertising, fashion and wedding events, I have an excellent understanding of what makes the perfect image to represent clients. While I’m more often behind my MacBook now rather than the camera, representing people, companies and items in the best manner possible is part of my everyday life.
Respect gained from my steadfast personal qualities underlines the training and mentoring of often new or younger members of a team to maintain a dynamic operating level in the modern market. A high level of commitment has been made to training since entering the workforce. I have completed a Grad. Cert in Business (Marketing), while studying my master’s degree, I accumulated a Grad. Cert in Advertising, all 3 are now complete.
I harness the Waldorf Principles for use in time management, and utilize modern business techniques, particularly in digital form with best use of EDM, CRM platforms, use of SEO and SEM techniques to create functioning effective sales funnels. I also subscribe to the ethos of Simon Sinek.
EDUCATION & TRAINING
Master’s degree in Business, (Business school of Marketing)
QUT Graduate Certificate in Business (Marketing)
QUT Graduate Certificate in Advertising (Accumulated)
Certificate IV Training and Assessment. With LLN update.
Certificate III Flat Glass – Glazier.
Certificate II Marine Transport and Distribution – Coxswain.
Essential Sea Safety.
Australian Institute of Management.
The New Supervisor Course
Queensland Ambulance Service
Perform CPR.
Apply First Aid.
Provide Basic Emergency Life Support.
Apply Advanced Resuscitation Techniques.
TDMMF107B Assist in Search and Rescue Operations.
Australian Maritime College
Marine Radio Operators Certificate of Proficiency – MROCP.
Archie’s Boat Training Centre
RMDL – Certificate of Proficiency.
Performance
I like setting records.
I once posted a sale on social media and had a in store response in 30 minutes.
Highest reach for an unpaid Social media post was 975,000 people.
When working at the kayak store with no marketing budget, I would consistently level peg with the marketing manager who had a healthy budget.
I once set a company sales record, selling 16 kayaks to one guy in thongs.
I tripled the Facebook following of a company in 48 hours, even though their Facebook page had been created 2 years prior.
I once created a Facebook profile, and a company page, which links, and phone numbers were to a real company and boosted the sales in the company by 30%, with no paid advertising, just through organic reach.
KEY STRENGTHS
* Creating a niche on Facebook
* Innovation
* Use of Sales Force Radian6 internet social software. CRM
* Facebook theming, imagery, profile, page, and group setup.
* Manipulating a social media audience
* Free organic reach through savvy ideas and selections
* Website foundation
* Search engine optimization SEO
* Search engine marketing. SEM
* Event management and creation – social media & on site.
* Photography
* Geotargeting
* Gender targeting
* Theme/keyword/group targeting, branding
* Adobe photoshop image enhancement and adjustment
* Being the right audience on Social media
* Excellent attendance
* Operational command
* Assertive in implementing directions
* Willingness to learn new roles and accept change
* Physically capable, strong, healthy and fit
* Committed to quality first
* Respect for authority and the environment.
* WordPress websites
CAREER HISTORY
2021. Jan – Current
Freelance business specialist
Start-up Business
Key Responsibilities
- Helping client take advantage of the collapse of 2 x $30m organisations
- Targeting and funneling key demographics and information.
- Business positioning
- Preliminary website creation – WordPress
Key Outcomes
Gained traction in a monopoly sector
Designed and implemented a stand-alone financial revenue structure
Designed world first search and rescue technology
2020 – July 2022
Marketing Manager including Sales
“Parts company”
Key Responsibilities
- Creating MailChimp campaigns
- Content for Social media platforms
- Product photography
- Bulk sales to dealer network
- M.Y.O.B. Advanced data entry
- Inbound telephone sales in peak times
- Created a targeted website overhaul brief, negotiated tenders
Key Outcomes
Designed a user-friendly website, which networked with EDM platform MailChimp to deliver functional sales funnels specific to customers needs. The custom design harnessed the customers previous sales to guide the future purchases (similar to Coles supermarkets).
Unfortunately, due the GM’s controlling nature, it was never implemented, so I moved on.
Websites I maintain – 2019 – current
Founder, Australian Watercraft Registry www.AustWR.com.au
Founder, International Watercraft Registry www.IntWCR.com
Search and Rescue Queensland www.SARQLD.com.au
World first innovation
2017-2020
Full time student. 2 x Graduate Certificate
1 x Master’s degree
Full time employment – Manufacturing – Nightshift
Marketing Manager
Epiphany The Magazine
April 2004 – 2016
Key Responsibilities
- Digital media
- Sourcing ideas
- Managing clients and their media needs
- Updating multiple company websites
- Managing and updating Social Media
- Managing cash flow and banking
- Creating company direction
Salesman – Shop Supervisor
Viking Kayaks Direct Australia
July 2014 – April 2015
Key Responsibilities
* Kayak sales including price negotiation
* Cash Handling
* Opening and Closing of store (Key holder)
* Processing of Customer orders
* Stock inventory and re-ordering
* Data entry using Dropbox and Microsoft Office
* In store demonstrations and instruction.
COMMUNITY ACTIVITIES
APRIL 2012 – 2020
Volunteer Marine Rescue 450 Jacobs Well
Search and Rescue
Boat Crew and Radio room operator
Vice President 2016-2017
Public Relations Officer 2019-2020
Red Weekend Rescue Boat Crew and Radio Op.
Fundraising.
INTERESTS / HOBBIES
Search & Rescue
Gardening
Cycling
Performance Boating and Yachting, Commercial Shipping
Fishing
Target Archery
Business, Social Media and Marketing.
